Empowering Financial Decisions with Dynamics 365 Copilot

Setting up the Dynamics 365 environment for a business can get pricey.

Companies must invest a substantial amount of money to access the cloud-based platform and its ERP and CRM apps. The range of applications the platform provides has been steadily expanding since its initial launch, as each new release brings new tools and improves existing ones.

Copilot, Microsoft’s AI companion developed in collaboration with OpenAI, is available with most Dynamics 365 apps. Capabilities vary depending on the app, and businesses can use it for a broad spectrum of purposes ranging from employee onboarding to transforming their sales processes.

We’ll tell you why investing in Dynamics 365 and Copilot more than justifies the cost and show you how it can help your company make better financial decisions.

Copilot in Dynamics 365 at a Glance

Copilot is capable of improving all aspects of a company’s operations within Dynamics 365 ecosystems. The tool is integrated with all Dynamics core and auxiliary apps, but you may have to pay extra to gain access to some of Copilot’s variants.

Making your organisation’s customer service more efficient, automating customer segmentation or helping the company’s sales reps close deals are only a few examples of how the AI assistant can help your business maximise the return on investment.

Copilot uses a variety of internal sources, such as the company’s email and chat histories or knowledge databases. Using these sources, it helps users with tasks ranging from creating summaries of a client’s payments history to generating marketing content for online stores.

Businesses can use Copilot to improve their efficiency across departments, regardless of the Dynamics 365 apps they’re using.

Using Copilot to Make Sound Financial Decisions

Managing dozens of accounts, keeping up with each client’s needs and preparing for meetings takes a lot of hard work.

Sales reps, collection officers and other team members involved in making financial decisions often don’t have enough time to dedicate their full attention to these tasks and keep their focus on pursuing leads or keeping existing customers happy.

Copilot in Dynamics 365 Sales and Finance apps automates repetitive tasks. For instance, the AI companion in either app can summarise an account eliminating the need to browse through lengthy email threads or a client’s payment history.

The tool can also generate Teams meeting summaries to help sales agents get quick access to the key points and follow-up actions.

Aside from empowering a company’s sales and collections departments by making it easier to keep up with the latest account developments, Copilot can also improve their quality of communication with clients by generating email drafts based on previous messages in a thread.

Microsoft Copilot Sales add-on extends the AI assistant’s capabilities available within the Dynamics 365 Sales app. The add-on simplifies the lead generation process, enabling sales reps to detect opportunities faster and increasing their chances of closing a deal.

In addition, the tool generates real-time tips during meetings helping sales reps provide a client with the right answer and strengthening the relationship.

Microsoft Finance Copilot is still in beta, but companies can apply for early access. The AI companion automates variance analysis, data reconciliation and forecasting processes saving valuable time and boosting the collection team’s efficiency.

How Copilot Maximises Return on Investment in Dynamics 365

Leveraging AI can make a business more profitable in the long run. Copilot in Dynamics 365 offers everything companies need to improve the quality of customer journeys and establish a strong brand presence online and offline.

In addition, the AI assistant in the Customer Service app generates contextual answers to questions, reducing the time customers must wait to get a response to their query.

Microsoft has also simplified the creation of virtual agents to enable companies to fully automate their customer care operations. Consequently, Copilot can reduce customer care costs while simultaneously improving customer satisfaction.

Companion in Business Central has the power to completely transform the way SMBs do business online. The AI companion generates sales forecasts, and late payment predictions, and informs admins if a product’s stock is running low.

Running an online store from Business Central is also easier due to Copilot because you don’t have to manually enter data, write product descriptions or assign products to different categories.

Planning projects, managing supply chains and field services more efficiently with Copilot in Dynamics 365 can boost your company’s revenue stream and maximise ROI.

Empowering Your Company’s Marketing Team with Copilot

Promoting your business is vital for its success because it helps your products reach their target audience. However, most SMBs don’t have large advertising budgets which inevitably affects the quality of their marketing campaigns.

Copilot in Customer Insight and Customer Insight Journeys apps helps marketers with client segmentation and makes it easier to find the right audience for different marketing messages.

The tool suggests email marketing ideas and assists with email creation which significantly reduces the costs of launching and running an email marketing campaign.

Dynamics 365 users with access to the Commerce app can rely on Copilot to perform the following tasks:

• Come up with content ideas.
• Select the target audience and the tone of voice best suited for that audience.
• Generate promotional content and optimise it for search engines.
• Create several drafts of the promotional content and edit it to reflect the company’s marketing strategy.
• Highlight a product’s key features with text snippets.

By reducing the time-to-market and automatically generating content, Copilot can improve product sales, enable a business to cut marketing costs and help them run large-scale advertising campaigns. Hence, the AI assistant can increase a company’s revenue and justify its high cost.

Investing in Dynamics 365 Copilot to Boost Your Company’s Revenue Streams

Understanding what your business needs to position itself as an industry leader, identifying the processes you can automate and assessing how an AI companion can improve your organisation’s overall performance helps you estimate the impact Dynamics 365 Copilot can have on your company and its profits.

Its capabilities can empower you to make better financial decisions, but only if you find a way to effectively implement the AI assistant into the company’s existing operations.

Investing in Dynamics 365 and Copilot won’t pay off unless your team has the training necessary to utilise the full range of the AI companion’s capacities. That’s why carefully planning the transition to AI is the best way to make the most of your Dynamics 365 investment.