Your Guide to IT Support Pricing

AAG’s Pricing Promise explained

AAG IT Services helps organisations turn technology into a measurable advantage.

All of our clients receive unlimited day‑to‑day IT support (8am–6pm), proactive monitoring and management, and a strategic partner who understands your business from the ground up.

We run working sessions with your teams, map how work really happens, and build a living roadmap that uses automation and AI to improve efficiency, reduce risk and deliver a clear return on your IT investment.

Most providers focus on resolving tickets. We do that, but we go much further. Our role is to turn technology into your hidden advantage, driving growth and resilience, and reducing costs.

Per User vs. Per Device Pricing. Which is Right for Your Business?

At AAG, we offer two flexible pricing models to suit different business needs: Per User Pricing and Per Device Pricing.

Per User Pricing: Simple, All-Inclusive Bundles

Our Per User model is designed to keep things simple. Each user is covered with a complete bundle of services under either our Secure or Secure Plus package. This approach ensures every member of your team has access to the same level of protection, support, and productivity tools – all for a single, predictable monthly cost.

• Best suited for businesses with up to 25 users
• Everything included in one price (no hidden extras)
• Ideal for organisations that want a consistent, worry-free IT experience

Per Device Pricing: Flexible, Pick & Mix Options

Our Per Device model is designed for flexibility. We understand many businesses have already invested in certain technologies, security solutions, or software licences that may not be due for renewal yet. With this approach, you can “pick and mix” the specific services you need, paying only for what adds value at this time.

• Best suited for businesses that already have existing licences or solutions in place
• Pay per device for only the services you require
• A cost-effective way to bridge gaps until existing investments naturally expire

Our Recommendation Process

When we assess your IT environment, we’ll carefully capture details of your current setup, including existing licences and contracts. This allows us to recommend the most cost-effective and practical option for your business, whether that’s bundled Per User pricing, flexible Per Device pricing, or a combination of both.

Per-user pricing

Per-user pricing is just how it sounds. You pay a fixed fee based on the size of your team. This is most commonly used by businesses where staff use their own laptop and mobile devices.

Our role is to keep your team connected and productive at all times. Support and security are included for every user in your package.

Who’s it for?

Best suited for businesses with up to 25 users. If your business revolves around office work (on-site or remote), this model keeps things tidy and predictable whilst providing a consistent and worry-free IT experience.

Does this include cybersecurity?

We ensure robust cybersecurity in all of our per-user support packages. If you need to go a step further for compliance purposes, opt for the Secure Plus package.

Per-device pricing

Per-device pricing is designed for flexibility; we understand many businesses have already invested in certain technologies, security solutions, or software licenses that may not be due for renewal yet. With our per-device model, you can “pick and mix” the specific services you need, paying only for what adds value right now.

Who’s it for?

Best suited for businesses that already have existing licences or solutions in place, allowing you to only pay for the services you require. This is a cost-effective way to bridge gaps until existing investments naturally expire.

Our role is to make sure your devices stay up and running, and secure.

IT Support Pricing Calculator

What increases the cost of IT support?

The short answer is complexity. Complexity shows up in a few familiar ways:

• Compliance expectations: We use a straightforward per-user cost for IT Support and security. If you need regular vulnerability checks and evidence for frameworks like Cyber Essentials, the Secure Plus package ensures you’re covered.
• Round-the-clock continuity: If you run critical systems or work across multiple time-zones, adding 24/7 Server Support reduces downtime risk and shortens recovery when something breaks at night (24/7 support is standard for any server in a per-device plan).
• Servers and Critical Systems: More critical systems mean more things can go wrong. We plan for monitoring, maintenance and recovery across all of your essential systems.
• Multi-site operations: Multiple physical sites and networks naturally require more support and more coordination between sites (especially if locations span regions or countries).

AAG considers Cyber Security and unlimited IT Support to be non-negotiables, so they’re included as standard in all packages. The features above are only required if your environment is more complex, but even then prices are set and predictable.

Our IT Support Calculator makes these choices clear so there are no surprises later on.

Need Local Support?

Our pricing is identical, across all the locations we serve.

What helps keep IT Support costs down?

AAG focuses on practical levers that lower your total technology costs without cutting corners:

Standardisation and training: When tools are consistent and people know how to use them, you raise productivity and reduce avoidable tickets. (Security awareness training is included in both bundles for exactly this reason).

Use what you already own: We often start by unlocking features you already pay for (especially in Microsoft 365) before suggesting anything new. That way, you get value fast without extra spending.

Sensible automation: We remove repetitive tasks and manual processes, so your team can focus on the work that matters.

Cloud cost optimisation: Our Cloud Cost Cutter service guarantees to reduce your cloud bill, typically by 10-30%, with no cost to you. If cloud spend is on your mind, bring a bill to the pricing call and we’ll show you how to cut it.

Top Tip: What makes an IT Support quote too expensive (or too cheap?)

There are lots of different IT Support providers, and everyone prices a little differently. Here are some tips to comparing quotes.

If a quote looks unusually low, check what’s excluded.

Common ‘gotchas’ are charging separate fees for the basics (backups, a password manager, security awareness training). They may boost their billing with slower SLAs or “metre-running” charges for after-hours or on-site work. Some providers also push a one-size-fits-all toolset that you’ll never fully use.

If a quote seems high, check what’s included.

You may be looking at deeper security, clearer recovery objectives, proactive maintenance, and meaningful reporting. In the best case, they reduce risk, downtime and surprise bills. (Be careful to ensure the services reflect the size of your business, and you’re not being overcharged).

At AAG, our packages ensure modern protections are built into the price. Nothing is hidden. Find out more about our packages here.

Need compliance that goes further? Just let us know.

We offer Vulnerability Scanning and Cyber Essentials to all Secure Plus customers.

But some organisations need deeper monitoring and more detailed evidence. That’s where a Security Information and Event Management (SIEM) platform (the system that collects and analyses those alerts) and Security Operations Centre (SOC) (a specialist team watching alerts) come in.

Together, they provide 24/7 threat detection and faster response, which reduces downtime and strengthens your compliance posture. This is included in our per user bundles as standard.

Already have an internal IT team? Co-managed Support is no problem.

We can become an extension of your in-house IT team. We offer standard overflow capacity and specialist skills:

– Microsoft 365
– Cyber Security Services
– Cloud Services
– Research
– Tool Evaluation
– AI / Automation / Emerging Tech
– Governance & Documentation
– Workshops to Upskill Your Team

At AAG, our pricing for Co-Managed Support is exactly the same as our standard packages. Contact us now to work out the best blend.

For busy people: the fine print made simple

• AAG offers two pricing options: per user or per device.
• Onboarding is calm, structured, and non-disruptive.
• Everyone receives unlimited support from 8am–6pm.
• 24/7 coverage is as standard for servers.
• 24/7 coverage (OOH) is available for IT Support if needed.
• Board-level reports show uptime, response times and threats stopped.
• We cut waste to reduce your tech bill from day one.
• Empower your existing team with additional skills and overspill support.
• Scale support up or down as headcount and equipment change.
• If you move on, we support a smooth handover.

How AAG ensures you’ll see an ROI on IT Support

Reporting at a leadership level

We report on the things that matter to your business. You’ll see response times, uptime, ticket trends and security events successfully blocked.

To understand ROI, we translate those figures into outcomes that matter:

• Risk reduced
• Productivity gained
• Costs reduced

That way, IT isn’t a black box. It’s measurable progress.

Cost optimisation built in

We start by optimising what you already own (especially in Microsoft 365), and apply sensible automations to remove repetitive work.

For example: If you use Azure or AWS, our Cloud Cost Cutter regularly saves 10-30% through right-sizing, scheduling and clean-up. Bring a recent bill to our call and we’ll highlight quick wins.